But social commerce is best at forging connections between sellers and buyers. Even though China is a powerhouse in the Asian economy, the likes of Facebook, Youtube and Twitter are not easily accessible due to censorship laws that exist in the country. The platform has already reached over 584 million users and is often seen as Chinas most influential social network. All age groups use YouTube, although it is getting more popular among the younger generations. However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. With the right strategies in place, you can tap into the power of UGC and build a loyal customer base that trusts your brand. (Indonesia is in first place, followed by the UK at #2, Thailand at #3, and Malaysia at #4. However, the number of people using social media is growing even faster. Get in touch with us. In some geographies, however, there are significant challenges. Micro-influencers are relatable and authentic, often sharing personal experiences that their followers can relate to. In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. Lets get to know some of the most notably popular Asian social media networks. 93.3% of internet users are on Facebook, while 86.2% are on LINE7. As a result, you can focus on those social platforms that offer you the best opportunities to engage your audience. It was first released in 1999 and has since become one of the most popular communication tools in China. As elsewhere, social media is massively popular across Southeast Asia. And all thats despite long-running issues on internet access, speed, and costs. Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. We also examine user trends among the major international platforms and those in China. YouTube, Twitter, Instagram, and. PayPals Asian social commerce report notes that: No wonder 69% of Philippine merchants not doing social commerce are looking to get in on the action. WHATS IN THIS REPORT? Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. Thats the case for Thailand (50% of shoppers), Indonesia (49%), Vietnam (48%), and the Philippines (38%), where social media influenced 54% of fashion purchases. In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. It's all about the "For You Page" feature. Beauty products come in at second with 30%; and books, stationery and gifts are at a distant third with 16%. Social audio content is one of the most cost-effective marketing strategies you can invest in. Also, eCommerce is the king here, with 30 billion app sessions over six months (and with Tokopedia as the top-performing marketplace). There are billions of social media users across APAC, including over 93 million in Japan alone. There are 4.33 billion social media users around the world today, equating to more than 55 percent of the worlds total population. Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. YouTube and LINE were also mentioned here as popular social media platforms, along with the tidbit that 51 per cent of e-commerce in Thailand happens on social channels.. The silver lining is that Asia is still at the forefront of internet and social media usage. We Are Social and HootSuites joint 2020 report on Malaysia adds that eCommerce is doing well in this country. The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. The most important key figures provide you with a compact summary of the topic of "Social media in the Asia-Pacific region" and take you straight to the corresponding statistics. Advertisers are Video sharing platform Youku Tudou, considered the equivalent of YouTube, is also popular. Meanwhile, 36.6% use social platforms to fill their free time. The most popular social media platforms. Feeling the need for speed in your video content marketing strategy? Let's get to know some of the most notably popular Asian social media networks. Facebook remains to be the most popular platform, boasting 2.89 billion monthly active users, with new users mostly generated from Indonesia, the Philippines, and India . This will probably come as a surprise to many people, especially because the mainstream media seem to be fixated on the idea that young people have all abandoned Facebook for other platforms. But, Clubhouse isn't the only game in town. The Malaysia Country Commercial Guide of the US Department of Commerces International Trade Administration names 10 of the countrys most popular social commerce platforms, but were including just the top five here: Filipinos love social mediaso much so that their country has been labeled the Social Media Capital of the World. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. Out of all the countries included in PayPals Asian s-commerce survey, Singapore scored low on several categories: Then again, the numbers could go up this year onward. Different types of international shipping, explained, They can easily reach a wider group of customers, Compared to eCommerce marketplaces, it is easier for them to set up their business and have a low overhead, They can also leverage their personal networks to sell and reach other networks, 40% of sales are done via social commerce, Electronics, fashion, and health & beauty as the top three consumer categories, making up 70% of online sales, 10 million Indonesians buy only via social commerce, and another 10 million also buy through marketplaces or e-tailing, Social commerce makes up more than US$3 billion in GMV, and is predicted to go up to between US$15 billion and US$25 billion by 2022., 87% of them use social media to sell their products, The Philippines percentages for the first two social media platforms are also the highest for all the surveyed countries, Only 63% of Singaporean merchants do social selling (with Indonesia having a much better 80% rate). And digital content can easily drive impulse purchases. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Their activity has attracted in-market audiences in droves! Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). G2 also named MoEngage a Leader in the Fall 2020 Grid Report, and the #1 Mobile Marketing Platform in the Spring 2021 Momentum Report. Clicking on the following button will update the content below. However, YouTube usage is catching up. At 4 hours and 15 minutes, internet users in the Philippines spend the most amount of time on social media per day across APAC. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. Turning customers into advocates isnt always easy. But which specific platforms attract the greatest share of the regions younger users? Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. Mobile use is also very popular, with 99.3% of the population accessing social media via mobile. Twitter has 45 million monthly active users, or 36% of the population. Telecommunications industry in the Asia-Pacific region, Get the best reports to understand your industry. You've come to the right place! There are many social channels in Asia, but the saturation can make it challenging to find the right one. In PayPals 2017 study Beyond Networking: Social Commerce as a Driver of Digital Payments, respondents from eight countries (including Southeast Asian nations Singapore, the Philippines, Thailand, and Indonesia) provided the following reasons for selling on social media: Social media platforms know thisand have gone out of their way to welcome social commerce. Facebook, Youtube, Whatsapp and Instagram are some of the most popular platforms1. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com. Overall social commerce's revenue per order rose 88% during the first two quarters of this year. Business owners often go where their customers are. WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. The favourite social media platforms of South-East Asia's young adults. Check out the top stories in our Weekly Recap Close behind are Facebook and LINE, with 89.2% and 88% respectively. The ultimate list of Linkedin Statistics that you need to know in 2023. SNOW is a South Korean messaging and multimedia app. Access to this and all other statistics on 80,000 topics from, Show sources information Learn more about how Statista can support your business. KakaoTalk is a free mobile messaging app that allows users to send and receive messages, photos, videos, and voice messages. From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. . Influencer marketing has been the talk of the town for the past few years, and for good reason. We are all too familiar with some of the most recognised social media networks in the western world, but many of these channels may be inaccessible to some of the worlds largest markets. Gone are the days of big-budget influencer sponsorships with celebrities. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. LINE is Japan's most popular social media platform. How can you save money on eCommerce fulfilment? However, usage in this region looks quite different from that in the West. Travel-related purchases make up US$5.38 billion; electronics & physical media, US$1.01 billion; and fashion & beauty, US$874 million. liability for the information given being complete or correct. So, given that social media plays such an important role in the lives of young adults across South-East Asia, lets take a closer look at their social media behaviours and preferences. to incorporate the statistic into your presentation at any time. Statista assumes no It gives consumers a glimpse into what they can expect from a product or service, and it helps build trust. And on Instagram, interactions between shoppers and sellers are generally instigated by Instagram Stories. It has since evolved from a search engine and offers two social media services, Naver Cafe and Naver Blog. Register in seconds and access exclusive features. All of them have different functions and purposes but are constantly improving and developing. If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. Curated marketplace for fundraising . The program offers three areas of concentration: Austronesian Studies (Indonesian and Malaysian Studies), Thai Studies, and Vietnamese . When expanded it provides a list of search options that will switch the search inputs to match the current selection. Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. It's not a new idea in digital marketing, but it's still an effective way for a brand to build credibility and boost conversion rates. Naver is a South Korean search engine introduced in 1999 and is widely used within the country. 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. The top social commerce platforms in Southeast Asia (by country). You've come to the right place! KEY STAT: Facebook will have 934.3 million users in Asia-Pacific this year, more than it has in any other region. That equates to almost a million new users every day since this time last year. When measuring only the percent of people making purchases via mobile devices, all four of the top countries worldwide are in Southeast Asia.) Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). Then you can access your favorite statistics via the star in the header. Explore Malaysia digital marketing opportunity brought by increased internet usage and robust economic growth. Books, stationery and gifts are at a distant third with 16 % and HootSuites joint 2020 report on adds! Content is one of the platform, with many businesses seeing significant returns joint report... Connections between sellers and buyers to match the current selection buying from there, often sharing personal that. 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